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Advertising goes native, and deception runs free
Even while some media organizations roll out new online subscription plans, the Internet continues its steady drift toward a business model built overwhelmingly on money not from readers, but from...
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‘Sponsored content’ gets a new push for legitimacy
Edelman, the world’s largest public relations firm, thinks it has a way to bring some ethical clarity to a shadowy area of media money-making that its fans believe might help the news business out of...
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